BUDWEISER //

INTERNAL WEMBLEY EVENT / 2018 //

BRIEF //

ABI were hosting a sales conference at Wembley Stadium as part of their build up to the World Cup 2018 campaign. During the day there were brand presentations from StellaArtois, Budweiser, Corona and BudLight . Once the presentations were completed, guests were then invited to the Three Lions Bar for the evening entertainment. The venue was to be transformed into a ‘party like it’s 1966’ pub activation.

SOLUTION //

In addition to dressing the space with Bud World Cup art work, we looked and creating a more holistic experience for the guests so that Bud stood out above the other brands. As there was no other event at Wembley Stadium that day, we managed to light up the famous arch Bud red, as well as given guest a welcome message on the big screens outside or when they arrived. There we real so DJs, freestylers and football based activations to keep the guests entertained if the football wasn’t entertainment enough.

ROLE//

Creative Direction
Art Direction