WORK //

PEOPLE CREATIVE
CREATIVE DIRECTOR //

(FTC)
As part of the Agency's leadership team; to drive creative excellence across the creative and design departments, and lead on new business initiatives to grow the agency's presence and stature in the UK.

Working predominantly across sports through either activation or ceremonies, but also developing fan focussed venues and experiences, social campaigning work through the Fire Brigade's Union, as well as arts and cultural initiatives in the UAE through government departments.

Winning work for Red Bull, The AA, DP World Tour and Genesis.

WE ARE FAMILY
HEAD OF CREATIVE //

(FTC)
Supporting the ECD, leading the creative and mentoring the design team on briefs across the agency during the busy summer events season from Music Festivals to TV Premiers and hybrid conferences. All including look books, brand activation, toolkits, design strategy, styling and experiential.

In addition to winning pitch work for bp, Instagram, Meta and Swatch.

SLIABH LIAG
LEAD CREATIVE //

(FTC)
Created, developed and executed brand worlds and subsequent assets for Silkie whiskey and An Dulaman gin within their expanding portfolio.

PERNOD RICARD
SENIOR CREATIVE LEAD //

(freelance)
Social media campaigns, toolkits, art installation concepts, BiB packaging concepts, key visual development and execution, conference event themes and films, storyboarding, short form copy, and art directing freelance support (videographers, photographers, editors, retouchers, designers etc.)

XYZ
ART DIRECTOR //

(freelance)
Event concepts and visual direction for a series of pitches.

PERNOD RICARD
CREATIVE LEAD //

(freelance)
New product brand development, design strategy, social media campaigns, on trade sell in films, conference films, storyboarding, short form copy, and art directing freelance support (videographers, photographers, editors, retouchers, designers etc.).

FRUKT + OCTAGON
SENIOR CREATIVE //

(previously Design Director)
Responsible for the generation of creative for both FRUKT (music and entertainment) and Octagon (sports) within activation, experiential, PR, TVCs, social content, sponsorship etc. As a senior member of staff, I was also a part of the UK management team.

FRUKT
DESIGN DIRECTOR //

(previously Senior Designer)
As Design Director of FRUKT, my role involves collaborating and planning with the Creative Director and Managing directors, mentoring the senior, mid-weight and junior Design members of staff, working with clients and ensuring a quality studio output. I'm also heavily involved in the visual and creative direction of the wider agency and it's comms. Day to day my role consists of art directing on projects as varied as creating events, their stories and their structures, guidelines and toolkits, print and digital comms, pitches and concepts, design strategy, as well as PR and marketing comms.

BRANDS2LIFE
DESIGNER //

(previously Marketing Assistant)
I was the sole designer at the agency, with my time being split between idea generation for PR campaigns, print and digital design campaign support on consumer, B2B and corporate accounts, whilst also working on pitches, external communication and being their brand ambassador.

MILLWARD BROWN
CREATIVE SPECIALIST //

(previously Account Administrator)
I was the sole designer for the London office, working directly with the account teams on deliverables, reports and new business whilst also liaising with the marketing team at head office on internal marketing initiatives.

Designing collateral for new Millward Brown product launches, conceiving, producing and editing content for client presentations and creating materials for interactive surveys.

VARIOUS
ART DIRECTOR //

TBWA / TBWA G1 PARIS / BMB //
As part of a creative team I would conceptualise and art direct on various campaigns for automotive, gaming, booze for TV and print.

RONIN CORPORATION
PROJECT CONTROLLER //

(previously Supervisor, Senior Interviewer and Interviewer)
I was responsible for the running of field IT, medical and consumer market research projects in the UK and US, ensuring each interview and project is conducted to the industry and agency standards, target quotas are met and projects come in on budget.

Managing a team ranging between 5 and 30 people, coaching new interviewers, motivating senior ones and producing reports based on project objectives and progress.

PLAY //

HERO OF SWITZERLAND
FOUNDER //

"It all started when three creatively frustrated friends started drawing together. The drawings accumulated, they put on shows, the internet fell in love with their blogs, they met other creatively frustrated friends and they grew. Now they are one of the most creative and cherished illustration outfits in the UK. You can find their work either clogging up the internet, adorning the shelves of the snazziest shops or on your friend's wall."

I conceive, co-ordinate and project manage all Hero of Switzerland events and projects, though I currently work closely with award winning illustrator and Hertfordshire University Senior Lecturer, Adam Graff to help achieve these various projects. These can be small ideas that include around 5 or so artists, or exhibitions that can consist of up to 20 artists. I also like to explore self initiated ideas that help promote myself or the outfit's creativity and humour, depending on which platform suits.

Having been active for over 10 years, myself and Hero of Switzerland have been ever present in the illustration community, having been published in Timeout, The Guardian Guide and The Huffington Post, exhibited at Somerset House and The Glastonbury Festival, as well as having my work and projects showcased alongside peers such as Mr Bingo, David Shrigley and Hattie Stewart and other artists such as Leonard Cohen, Paul Smith and Yoko Ono.

Hero of Switzerland basically enables me to visually or creatively play and explore things that I wouldn't necessarily be able to do in my day job.

www.heroofswitzerland.com

HOBBIES
MUSIC //

The big musical claim to fame is that Kasabian once supported my band Homespun back in the late '90s/early '00s. But whatever happened to them eh? I don't play in a band much anymore, apart from the odd nostalgic reunion practice with my old band mates. I still love playing the guitar whenever I get the chance and recording songs when I have the time.

Music is always playing when I'm working or travelling, and when I'm not collecting my favourite albums on vinyl, I'm looking for new music on Spotify and going to gigs and festivals.

SPORT //

I love my football, continuing to play in my *cough* ‘advancing years’ when I can in the hope that scouts still might catch a glimpse of my grace a guile on the astroturf. I did play for the Leicester City youth team in my early teens, but maybe the coaches realised something then, that I still haven't realised now. “The kid’s got something.”

I'm a Nottingham Forest fan, which after 23 odd years of hurt was rewarded with a return to The Premier League, though it’s not any easier watching them at the wrong end of the table. I can also be seen down Champion Hill supporting Dulwich Hamlet (who I used to a member of), as well as the women’s team with my daughter.

AND THE REST... //

Movies, TV, books, galleries, food, beer, walks... y’know, the usual.