CAMRA

PUBS. PINTS. PEOPLE. / PODCAST ARTWORK / 2020 //

BRIEF //

Develop and produce a new look and feel for the Pubs. Pints. People. podcast that will appeal to wider and more youthful audience. Freshen up the appearance so as to bridge the the disconnect between CAMRA and  young craft beer drinkers.

With pub goers now getting take-away beers from pubs due to Covid-19 and beer festivals being cancelled CAMRA wants to stay connected to their fans and feel through Pubs. Pints. People. they can accomplish this.

SOLUTION //

CAMRA’s brand guidelines are sadly over convoluted, and as a consequence the visual output created by their branches and members is disjointed. I therefore had to pull out what I believed to be the contemporary and key components of the guidelines and present them alongside research into both the podcast and the beer worlds. Once that agreed playing field was established, I was able to start creating executions based on the key principals of beer, podcasting and CAMRA.

ROLE //

Design Strategy
Design Direction
Design