CREATE COCKTAILS //

PRODUCT PHOTOGRAPHY & CHRISTMAS MASTERCLASS / 2020 //

BRIEF //

Create Cocktail produce hampers full of all the ingredients you would need to make Pernod Ricard cocktails from. Due to the popularity of the ‘create your own cocktails at home’ hampers - due to the 2020 pandemic – their product photography was tired and flat, and therefore in need of a much needed refresh. In addition, these particular cocktail Christmas hampers needed the accompanying masterclass films produced – which show the buyers how to make these cocktails with a step by step guide starring Pernod Ricard Brand Engagement Ambassadors (The Beat).

SOLUTION //

Photography: Develop through scamps and Photoshop mock-ups, rough set-ups for each serve and then ensure on shoot day, each shot and serve not only contains the vast amount of ingredients for each cocktail but sticks closely to the roughs and excels on camera.

Film: Develop a loose script with the client for approval and when on the shoot, art direct the set and The Beat cocktail makers through the script and each serve.

ROLE //

Creative Direction