FRUKT //
MARKETING COMMS 2013 - 2020 //
BRIEF //
Support all marketing initiatives with creative ideas and impactful and informative designs.
SOLUTION //
Over the course of my time at FRUKT I have been a part of and enjoyed a whole host of promotional marketing materials as well as producing various, reports, social media output and client gifts. One of the unique about FRUKT was the friendly and fun nature in which they produced stuff, it’s content and how it was communicated. The personalities of those making it were allowed to shine through and that really made the comms so special. I also produced Design Studio related promotion and other new business elements. I was also a big part of the brand refresh which saw FRUKT take on a more mature visual presence.
ROLE //
Art Direction
Illustration
Design
FIELD WORK SERIES //
BRIEF //
Each year FRUKT produces a report based on how brands activate at festivals across the world and the Design Team is tasked with creating a visually striking and informative book.
SOLUTION //
Each year I created an evolution of the previous years effort by creating an environment in which the stories and data can live and be told depending on the findings of the report. Whether the focus is on the types of people that attend festivals each year, the different categories of festivals or what festivals mean to brands. The design held these stories and insights as well as ‘easter eggs’ that would keep the viewer engaged and add an extra layer to the data and opinions inside.
ROLE //
Art Direction
Illustration
THE FIX 2014 - 2019//
BRIEF //
FRUKT created a live music platform for up and coming signed bands to play at The Social in Central London on the first Tuesday of every month. In addition to showing that FRUKT are tapped into the flourishing music scene, FRUKT also wanted to showcase the talents of the Design Team. They were tasked with producing the artwork each month for the gigs, with no brief, just the opportunity to produce something in a style that isn’t confined by a normal client brief.
SOLUTION //
Playing with different styles that one wouldn’t normally have the opportunity to explore.
ROLE //
Illustration
