GETTY

REPICTURE CANNES / 2014 //

BRIEF //

RePicture - Together we’ll inspire the world to see things differently. Getty’s extensive library empowers creative by providing images that go beyond the normal/predictable – showing the world how it really is, more than just as its perceived.We were tasked to create an activation that educated people as to wider range of stock on offer and make people excite enough to share their experience.

SOLUTION //

We developed a campaign called ‘Re-Picture’ which encouraged people to look at images they wouldn’t normally consider. The ‘New Normal’ were images that challenged people to not fall back on the stereo typical images found in regular search terms but to look for something less familiar and more in keeping with the current world. As well as showcasing the images themselves on the walls – and the over familiar search terms – within the activation, we also made an interactive library that worked on a suggestion basis.

ROLE //

Art Direction
Design