JAMESON

ST PATRICK’S DAY / 2020 //

Jameson x Pizza Pilgrims 1920x1080px V2.jpg

BRIEF //

In the lead up to St Patrick’s Day Jameson partnered with three restaurants to offer up home food kits alongside their own Jameson cocktail kits. They therefore needed social media promotional assets which introduced each of the food partners and showcased their own cocktail kits. The list of assets included photography and filmed / stop frame footage.

SOLUTION //

We sourced a location that fit within the brand world guidelines, a versatile photographer (food and drink), and began developing the scenarios for each shot and short film. The films had to be quick and to the point – in order to grab the attention of followers – as well as the copy, and they both had to showcase Jameson and their food partners as equals.

Alongside the shoot we also had to develop and design partnership assets for the actual food and cocktail kits, such as boxes (burger and pizza), step and repeat tissue paper, menus and instructions.

ROLE //

Creative Director
Storyboarding

MASTERCLASS VIDEO

Screenshot 2021-09-21 at 16.18.52.png
Jameson x Bleecker 1080x1080px.jpg
Screenshot 2021-09-21 at 16.14.34.png
Screenshot 2021-09-21 at 16.18.10.png
Screenshot 2021-09-21 at 16.17.37.png
Jameson x Bleecker - Eventtia Background 1920x1080px.jpg
Screenshot 2021-09-24 at 15.42.05.png
Screenshot 2021-09-21 at 16.19.08.png
Jameson x Mother Clucker 1080x1080px.jpg
Screenshot 2021-09-21 at 16.14.46.png
Screenshot 2021-09-21 at 16.18.22.png
Screenshot 2021-09-21 at 16.15.05.png
Jameson x Pizza Pilgrims - Eventtia Background 1920x1080px.jpg
Screenshot 2021-09-24 at 15.42.19.png

CORNERSHOP / CHRISTMAS SOCIAL CAMPAIGN / 2021 //

BRIEF //

Develop social ideas which have a creative hook to motivate our Convenience shoppers to purchase Jameson as a gift this Christmas. So that when our Convenience shopper makes a stop for an impulse or distress purchase they buy one of our spirits. The insight being that a lot of consumers pick up drinks on the way to parties especially around Christmas and would be a good way to encourage them to do so from their corner shop.

A need to create a hook that helps position PRUK as front of mind to potential gift buyers in the run up to Christmas, to help make it an easy choice.

SOLUTION //

To get the whole journey of our party goer from their sofa to making cocktails at the party venue there was a lot of narrative fit in and therefore we had to utilise quick montage editing. Quick cuts of different scenes to tell an entertaining and engaging story – whilst also ensuring the cocktail recipes were on screen for long enough. Utilising Edgar Wright’s editing styles from his comedy works well in this format, meaning we could fit a lot in. Alongside the super fun and creative cocktails we wanted humour to play a big part so they you get a real feel for what the protagonist is going through.

We start in their flat, realising they’ve completely forgotten about a party they said they would attend. They dash to the coronership and scour the shelves before finding random ingredients they think will work. We then travel to the party, rustle up the amazing cocktails and join the party.

ROLE //

Creative Direction
Storyboarding