JUST EAT

DON'T COOK, JUST EAT / 2013 //

BRIEF //

In conjunction with lead agency VCCP, Brands2Life were tasked with PR and social media for a campaign that challenged the world of celebrity chefs, with the kidnapping of TV chef Anthony Worrall Thompson. Essentially, Mr Mozzarella kidnaps and promises to keep Worrall Thompson in captivity until he sees the error of his celebrity chef ways – teaching people to cook when they should just order take-aways – and invited viewers to follow his plight via a dedicated microsite. As it was a joint agency venture, roles were shared and storyboards were needed to help sell in the TVCs.

SOLUTION //

I was asked to storyboard and help devise the story’s timeline for the campaign – which ran over the course of a week – teasing footage at various points of the kidnap and escape plots. I also produced small guerilla and social assets that appeared during the campaign outside other famous chef restaurants.

ROLE //

Illustration
Design