MILKMONEY

BRAND REFRESH / 2020 //

BRIEF //

Milkmoney – a global creative production company that are a part of the IPG global network (that includes FRUKT and Octagon) – needed a brand refresh after becoming tired with their then current look and feel.

SOLUTION //

We assessed their current brand and found a lot of design inconsistencies that we felt hindered their brand. Therefore we delved deeper into the brand story to give them a more solid base in which to work from. We produced a solid and versatile mark, logo and design mechanic that gave the overarching brand unity and each individual office and identity of their own. Looking into the analogue nature of film – that was firmly part of Milkmoney’s history– and introducing vibrant colours, contemporary fonts, alongside bold design touches and layouts. The client was overwhelmed with the amount of work and detail with which we explored and was really excited by what the new brand would deliver for them.

Due to budget, we delivered the design strategy and core foundations, the agency would then move forward and develop the brand further. More content will be added here over time.

https://www.milkmoney.tv/

ROLE //

Design Direction