NBA

CROSSOVER EVENT / 2016 //

BRIEF//

Since its inception, NBA has evolved to become about more than just basketball. Unavoidable in the worlds of fashion, music and celebrity culture, its truly global reach intersects popular culture wherever you go. Taking fans on a journey through history, we chart the rise of this global superstar in more than just a sporting arena. Welcome to NBA Crossover.

SOLUTION //

NBA wanted to put on an exhibition in London but didn’t quite what to include or how to go about it. We developed the notion that NBA transcends the sport and influences far more. Once we sold in the Crossover’ idea we then created a space and story for visitors to follow where the could educate and entertain themselves. From trophies to jerseys, game stations to interactive time-lines and photography to a wall of sneakers, we had everything covered and created a suit of design assets that showcased the event itself and helped steer visitors once they were there. The exhibition has since travelled to Paris and Los Angeles and plans many more.

ROLE //

Art Direction
Design