NIKON

NIKON 1 LAUNCH / 2011 //

BRIEF //

In September 2011, Nikon unveiled a revolutionary new camera system. The company’s biggest announcement since the launch of digital in 1997, the Nikon 1 was the world’s fastest camera and boasted never-before-seen photography features. Their brief: “Put us number one in the market by Christmas.”

SOLUTION //

We wanted to create an element of intrigue, and ultimately a statement that the Nikon 1 was different and was here. By introducing a giant pair of hands in cities across Europe at the exact same time – before introducing the camera itself – it got the internet talking before its launch, that by the time it was released along with its new technology, consumers were queuing outside the likes of Jessops, The Nikon 1 achieved the top spot in terms of share and value in the compact interchangeable lens category in six of the seven markets that hosted the Big Hands. A truly remarkable launch for the Nikon 1 with Big Hands . It was a beautifully simple idea that required meticulous planning to ensure the stunt happened simultaneously across the seven cities.

Greg Morrison, PR Manager, Nikon Europe.

ROLE //

Concept
Art Direction

COOLPIX / 2012 //

BRIEF //

Two Nikon Coolpix campaigns to keep the popular low budget camera in the press via two celebrity endorsed stunts. Support the PR team with concept art and clothing design for a David Hasselhoff based stunt at Xmas on a beach and another to retouch old and new photographs that was press ready.

SOLUTION //

A simple Baywatch themed Santa outfit, taking reference from the uniforms worn by stars on the show and illustrations to help sell in the idea to the client. Removing family members and in putting Christmas decorations and a tree.

ROLE //

Illustration
Concept Design
Retouching