NISSAN
MICRA PRINT ADS //
BRIEF //
MICRA
Create a series of pan European print ads that supported the two main selling points of the Micra, it’s surprising space for a small car and its torque power.
MURANO
Create a pan European TV launch campaign for the new Nissan Murano, the first "crossover" car from Nissan that incorporated the engine of the 350Z Sports car and the 4x4 capabilities and tech of the Nissan off road cars.
SOLUTION //
MICRA
Playful and simple executions based on how the Micra’s torque affects the ageing process (and potentially the speed of light) and a map just in case you get lost.
MURANO
We devised a number of short documentaries whereby a Sports car designer and a 4x4 Engineer were locked in a room together to design something special. Unfortunately their backgrounds clashed and they did not get along. However, they did create something special.
ROLE //
Art Direction
