PLAYSTATION

EGX / 2018 //

BRIEF //

SIEUK attends EGX, an annual gamer and consumer event, year on year and this is the peak of the exhibition based consumer events we attend. Historically, PlayStation have had no over arching theme that ties the stand together, instead each area had it’s own distinct personality so this year PlayStation wanted all executions to ‘Celebrate The Players’.

SOLUTION //

We created the ‘Player’s Village’ which was based on strategic in sight about the different characters and players of PlayStation games. Giving them the platform to perform, socialise, compete and be at home. We then looked at the a mount of titles to determine space needed and worked around those essentials for further creative exploration (quizzes, interviews and activations) that made the whole space more cohesive and visually impactful.

ROLE //

Creative Direction
Art Direction
Concept Design
Comms Design

PLAYSTATION VR

VR SHOWCASE / 2018 //

BRIEF //

SIEE Central were inviting key media and influencers from the European territories, to an in form alone day event to celebrate and promote PlayStation VR. Creating excitement for the forth coming titles, showcase the range of content available and generally set the tone for the year a head. The creative will bring the ‘Live The Game’ concept to life

SOLUTION //

On developing an ‘inside the machine’ creative hook to reintroduce PlayStation VR to a sceptical audience, we had to find avenue that not only suited the VR logistical guidelines of space and light, but find somewhere that was impressive in scale and took them on a journey throughout the event. Once found and once the functional aspects were in place we worked closely with production to ensure a premium finish that was spectacular on entrance and supported the creative.

ROLE //

Creative Direction
Art Direction