SKY ONE

NEW SHOW LAUNCHES / 2005 - 2006 //

BRIEF //

Promote the new show releases on Sky One by focussing on the unique elements of each show – as some were brand and therefore never been seen – via a series of ATL print ads. There was to be no photoshoot, just the use of existing photographic assets.

SOLUTION //

A series of exciting ads that helped promote the channel’s new direction (courting some controversy via the new series of Bones due to it’s graphic nature).

ROLE //

Art Direction
Copy Writing