TIA MARIA

COOL BEANS / 2015 //

BRIEF //

Promote Tia’s latest serve – the Tia Espresso Ice. It is a long drink consisting of Tia Maria, Espresso premix, milk and ice, served ice cold, similar to an iced coffee/Frappuccino, perfect for long, sunny festival days.

SOLUTION //

Convert a vehicle in to Tia Maria branded attraction to sample and sell the new serve at music festivals and cocktail events across the country. Deciding upon a milk float that was eye-catching and will house 2 x bar staff, serving from a hatch and a PA from which music can be played. Smaller more portable units will also be designed as well as supporting attractions such as sampling and face painting. All elements having the balance of the brand (which has a strong dark look) and the summery freshness of their latest milky serve.

ROLE //

Art Direction
Design